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  • Monster Energy is planning to enter the NFT world and has submitted 4 trademark applications focused on virtual items, virtual food and drinks, virtual clothes and an online platform. 

Monster Energy is a well-known beverage company. Monster Energy, based in California, is planning to enter the non-fungible tokens (NFTs) market and has submitted four trademark applications with the United States Patent and Trademark Office (USPTO) to obtain regulatory approval before entering the digital collectibles industry.

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Monster Energy Trademark Applications

According to the article, Monster Energy’s four pending trademark applications will cover a wide range of projects and solutions focused on NFTs. According to USPTO data, the processing time for first-time trademark filings can take around 7 months. The following points are included in the four applications:

  • The first trademark application covers downloadable virtual items such as beverages, food, supplements, sports, games, music, and fashion, among other things. According to the filing, such downloadable audiovisual elements will be “authenticated by NFTs”, according to the filing. Computer programs that facilitate blockchain data interactions are also incorporated in the application.
  • The second trademark focuses on virtual food, drinks, and apparel that may be downloaded. The virtual goods will be available through an online retail site that sells virtual supplements.
  • The third filing is about entertainment services tied to virtual clothes.
  • Finally, the fourth filing consists of delivering an online platform that uses blockchain technology to ease the transmission of digital assets among users.

Increase In The Metaverse Popularity

In the past year, Metaverse projects have seen a significant increase in popularity. Metaverse has become the current trend among businesses globally, with industry giants like Meta, Microsoft, and Apple vying for market share with innovative products. Companies that provide intellectual property solutions, according to data analysts, are proactively researching the new-age NFT and Metaverse sectors.

The Monster Energy trademark registration joins a growing list of businesses vying for a share of the Metaverse and NFT space. According to an earlier analysis, 1,263 NFT-related trademark filings were in the United States in 2021, a 421-fold increase from the three filings in 2020.

Other Companies Applying For NFT & Metaverse Trademarks

Monster Energy is a well-known brand in the Metaverse, but it is not the first.

Recently, McDonald’s, a fast-food restaurant franchise, is another major company that has sought trademarks for numerous metaverse items. Several trademarks with allusions to virtual restaurants, emblems, cafés, and other virtual services were filed by the corporation.

Surprisingly, the metaverse concept has drawn players from a wide range of industries, including fashion. L’OFFICIEL, a fashion magazine, has declared its official arrival into the Metaverse, according to Finbold.


The football club recently teamed with Sony to construct the world’s first football stadium in the Metaverse. Sony would develop a virtual Etihad stadium that would be accessible to supporters all around the world. Metaverse appears to be slowly but surely bringing everyone into the virtual world.

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sources: blockchain-council, cointelegraph, twitter

author: Rene Remsik, Hafiz Awaiw

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.