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  • Snoop Dogg acquired Death Row Records and wants to transform it into an NFT Music Label. Snoop Dogg favors NFTs and wants to be the first major in the metaverse.

Snoop Dogg, an American rapper, has announced plans to transform his newly acquired renowned hip-hop record company Death Row Records into the first-ever NFT (non-fungible token) music firm. Last week, Snoop purchased the label created by Dr. Dre, and Suge Knight, among others, inaugurated his career.

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Snoop Dogg鈥檚 Passion For NFTs Is Unstoppable

Death Row Records, formed in the early 1990s by Dr. Dre, Suge Knight, the D.O.C., and Dick Griffey, was home to some of the biggest Hip Hop names. Before leaving Death Row Records in 1998, Snoop Dogg recorded and released two albums, Doggystyle and Tha Doggfather.

According to an audio recording, Snoop Dogg, whose real name is Calvin Broadus Jr., added, “We will be putting out musicians through the metaverse and a whole ‘nother chain of music. I want to be the first major in metaverse, just like we revolutionized the business by being the first indie [record label] to be major.”

NFT collections owned by himself

Snoop Dogg purchased the label on February 10, days before his Super Bowl halftime performance, which featured Dr. Dre, Mary J. Blige, Kendrick Lamar, and Eminem.

In March 2021, he also published his own NFT collection, which includes an original track called “NFT” and “Snoop Dogg Coins.” On April 20, he announced a cooperation with the digital artist behind the Nyan Cat meme to release a “Nyan Dogg” NFT. In November, he minted a rare NFT worth approximately $750,000.

He confessed to Fortune in September 2021 that he had personally acquired $17 million in NFTs under the alias of Cozomo de’ Medici, a well-known dealer of weed-related NFTs.

On February 9, the rapper also launched an NFT collection with Gala Games to coincide with his new album, “Bacc on Death Row.” The “Stash Box” NFTs have already sold over $50 million, with holders receiving an NFT of one of the album’s songs.

About his Album

Snoop made his new album B.O.D.R. (Bacc on Death Row) available on the blockchain a few days ago, producing a stash box that includes one of the L.P.’s 17 songs as an NFT.

Conclusion

“If there’s one constant in the industry of music, it’s that it’s continually changing,” Snoop remarked in a press release at the time. “Blockchain tech has the potential to transform everything again and tilt the scales in favor of artists and fans, and we’ll be right at the front of the pack.”

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sources: coindesk, fortune

author: Rene Remsik, Hafiz Awaiw

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.